Intial Idea Extra Research~

Dangerous Driving- Speed; By Think Organisation:

This is one of the most famous dangerous driving adverts released by the THINK organisation and its one that has stuck in my mind since its release. In our piece we plan to not reveal the identity of our main character likes the video above but we have located a filming location alike the one in the advert. We needed to find a location which was quiet but could mimic a main road simply to give the effect we want to anticipate on our audience.

Intial Idea Extra Research+;

Dangerous Driving- Phones & Alcohol; Made as part of someones first uni piece:

Similar to ideas in our initial idea were we match a toy car with the "actual car" we will mimic in our piece as we cant use a real life car crash. This is more of a comical piece of work including factors such as upbeat music and use of a games console. However, ending the piece on "GAME OVER" and stating that life cannot be restarted like computer games put across the image of how serious it is to drive safely. It is obvious that this groups target audience was 16-25 years due to the influence of musical style, use of young actors functioning games console and camera shots.

Intial Idea Extra Research;

The decision to go with Intial Idea One came after we discussed the interest of the audience to the experiments we want to do with camera work. As a group we laid out ideas of the event in which happens in the twist of the plot and together we discovered that the impact of a car accident would fit easily into the script but also shock the audience via morals.

Below I have researched current dangerous driving adverts released by various groups in order to gather more ideas. Through these videos I have found the outcome of these stories and their consequences. There also may be ethic we would need to discuss as group before filming such as how this may affect the audience and what we can/cannot show visually.



Dont Drink & Drive Advert From Germany.
Germany has one of the fastest roads in the world therefore its no surprising the Government release videos that have a big impact on this issue.
Visually this advertisement is very upsetting for the audience to watch and if shown in the UK I think it would be shown after the watershed.
However, I quite like the impact of the car parts flying all over the scene such as the car alloy. But, even still we couldn't possibly be as explict as this piece.

Audience Research Questionnaire;

Drafting this questionnaire will give ideally help us create and improve our intial ideas. We plan to ask around 30 participants to answer the questions below from a range of ages.

1) Name:

2) Age Group: [ ] 16-25 [ ] 26-35 [ ] 36+

3) Do you know what a short film is?: [ ] Yes [ ] Slightly [ ] No

4) Have you seen any short films?: [ ] Yes [ ] No

5) If yes, Name the short film you have seen: ........................................

6) Are you influenced by reviews, posters or tv spots to watch films: [ ] Yes [ ] Sometimes [ ] No

7) How long would you like the short film to be?: [ ] 0-3 minutes [ ] 4-6 minutes [ ] 7-10 minutes

8) Out of these seven storylines which would you prefer to watch:
[ ] Overcoming the monster (James Bond, Jaws)
[ ] Rags to Riches (Cinderella, Maid in Manhattan)
[ ] The Quest (Avatar, Clash of the Titans)
[ ] Voyage and Return (Alice in Wonderland, Fight Club)
[ ] Comedy (The Proposal)
[ ] Tradegy (Romeo and Juilet, Dorian Gray)
[ ] Rebirth (Scrooge, Remember Me)

9) How many characters do you think should be included in a short film (max. 10 minutes)? [ ] 0-2 [ ] 3-5 [ ] 6+

10) In a short film , what sound layout do you think works best?
[ ] Scripted with background music [ ] No music with script [ ] No script, just music

Intial Ideas Audience Research;

Intial Ideas;

Media Production Gantt Chart

Since we have almost finished our target audience research we have now decided a broad timeline in which we have to complete our brief within.

September- Research

October- Research

November- Planning & Ancillary Task: Film Review

December- Planning

January- Filming & Ancillary Task: Film Poster

February- Filming

March- Editing

April- Editing

May- Evaluation

This rough time scale is subject to change. However, once we have come to a decision which short film idea we are going to produce, we will then post a more detailed schedule